A Kolkata studio of three founders and some friends — building websites, apps, electronics, photos, videos, and the side projects that keep us up at night. We take craft seriously, and fun even more seriously.
NwRade is a small studio that grew out of one stubborn belief: the best work happens when you're actually having fun. We tinker because we can't help it — soldering irons at midnight, dragging pixels around at 2am, building side projects nobody asked for.
Today we make that obsession useful. We build websites and apps for people who care about craft, wire up electronics for makers and small businesses, shoot photos and video for brands with taste, and run small experiments just to see what happens.
We're not trying to be a giant agency. We're three founders and some friends running a small studio out of Kolkata, taking on a handful of projects at a time and giving them the attention they actually deserve.
You bring the idea. We'll make it fun.
From the first wireframe to the final solder joint, here's everything we can take off your plate. Pick one, or stack a few — we work the same way on all of them.
Hand-coded marketing sites, landing pages, and web apps. Clean markup, bold type, fast loads, real CMS options. We build in Webflow, Next.js, or straight HTML — whatever fits the project.
Mobile and web applications people genuinely enjoy using. We obsess over the small interactions that make an app feel alive, fast, and worth keeping on the home screen.
Hardware tinkering, IoT prototypes, wearables, interactive installations. ESP32, Raspberry Pi, custom PCBs. If it blinks or moves, we've probably prototyped it on a breadboard at some point.
Product shots, brand campaigns, event coverage, editorial portraits. We shoot on full-frame mirrorless, light on location or in a small home studio, edit in Capture One. No over-edited AI slop.
Brand films, motion graphics, short-form social content. We storyboard, shoot, edit, score, and ship. From 15-second reels to 5-minute documentaries. The kind of videos you actually want to watch.
Anything fun and interesting — art installations, weird hardware builds, experimental tools, indie games, custom synths, generative art, pixel art zines. Some we sell, some we just make for the love of it.
A small selection of stuff we've built, shot, and shipped lately. Some for clients, some for ourselves, all actually fun.
A bedside lamp that learns your wind-down routine. ESP32, addressable LEDs, custom PCB. On our nightstands and a small Etsy run.
A 30-second sketching app for iOS. No layers, no undo, no sharing. Just you, the canvas, a timer. Featured by App Store in week two.
E-commerce rebuild for a small-batch takoyaki vendor in Osaka. Headless Shopify, custom product configurator, three languages. +38% conversion.
A 4-minute music video for a friend's album. Shot on a Sony FX3 over two weekends, edited in DaVinci, graded with the new color science.
A 48-page riso-printed zine of original pixel art. Edition of 200, sold out in 11 days. Second run this fall — sign up to be notified.
A year-long project: one Polaroid a day, every day, no editing. 365 frames, exhibited at a small Brooklyn gallery last December.
No mystery, no fluff. Here's exactly what happens after you say "hey, let's build something."
We listen. Brief, audience, constraints, the dream version. We ask the annoying questions early so we don't build the wrong thing fast.
Wireframes, moodboards, pixel-perfect mocks. We sketch fast, get your sign-off, lock the look before a line of code is written.
Weekly slices, short Looms, a shared staging link. You see the thing growing. We fix the small stuff while the big stuff is fresh.
Launch day polish, monitoring, the boring post-launch fixes. We stick around for the 1% that makes the difference between shipped and beloved.
REC · 360°We're Adwait, Avilash & Rudrava — designers, engineers, photographers, hardware tinkerers, the whole thing. The idea of NwRade started in college, around 2019–2020, in the cracks between deadlines and dorm-room side projects. We'd build random things, take photos for fun, solder weird circuits at 2am, and call it Tuesday.
After we finished college, life did what life does — jobs, cities, deadlines, the usual crutches. But the side projects never really stopped. Somewhere along the way it became clear that the fun we were already having could be useful to other people too. So we finally pulled the trigger, joined hands with a few good friends, and turned NwRade into a real studio.
Today there's the three of us at the core, three regular collaborators on the bench (an extra hand for code, video, and hardware when projects need it), and around 7–8 years of combined experience across web, mobile, electronics, photo, and video — and we're still very much growing. Operating out of Kolkata, India, working remote-first with clients worldwide.
We take on 4–6 projects a year so each one gets the attention it actually deserves. We say no to most things. We say yes to most weird things.
If yours isn't here, just ask — we read every message and reply to most.
Depends on scope, but we always share a range upfront — no "request a quote" black box. Landing pages typically land $8K–$15K. Full websites $20K–$50K. Apps, hardware, and brand systems range wider. We work on a 50/50 split, with the rest tied to milestones, not hours.
Landing page: 2–3 weeks. Full website: 6–10 weeks. App or hardware project: 3–6 months. Brand system: 4–8 weeks. We share a week-by-week plan at kickoff and update it as we go.
Yes — especially weird. If it's small but interesting (a synth, a zine, a one-page portfolio for a friend), send us a Loom and we'll probably say yes. We keep one slot open every quarter for the things that don't quite fit a brief.
Kolkata, India — but we work remote-first and ship worldwide. We travel for shoots, installs, and the occasional client visit. Our default is async (Looms, Notion, Linear) with one real call a week, scheduled around your timezone.
Yes. We keep two retainer slots open at $6K/mo for ongoing work — design, dev, content, the lot. Smaller recurring needs are fine too; we bill by the day at $1.4K with no minimum commitment.
Honest answer: enterprise sales decks, "we just need someone to run our socials" retainers, and projects where the brief is "make it pop" with no real strategy underneath. We'll tell you upfront if we're not the right fit, and usually point you to someone who is.
Got a brief, a sketch, a question, or just want to nerd out about hardware for an hour? We read every message. We reply to most of them within a working day.